System-level reforms like standards, accountability, choice and chartering make it more necessary and more possible for schools to succeed with learning. But these reforms do not by themselves affect achievement. Kids learn from what they read, see, hear and do. So success in the effort at improvement requires capitalizing now on the system-level changes with a major effort to create new forms of school and schooling. Those who prefer conventional school should be able to stay with conventional school. But the traditional must not suppress the innovative. The strategy beyond NCLB should be such a 'split screen' strategy, transforming K-12 gradually as new models gradually replace the old models of school.